Wyzant is a small start-up we liked to call “the Uber of tutoring.” I led a small creative team that focused on all the marketing efforts for Wyzant. The social posts, the email marketing, the digital advertising, and everything else you can think of. Our team came up with the creative ideas, followed through with execution, conducting photo and video shoots, and learned from data. I was also tasked with updating the brand to a cater to a new demographic, so an overhaul of the typography, imagery, and color palette was needed.
