Establishing a brand for Nissan's Commercial Vehicle lineup was a blast. The work was not only fun, it's also been successful. In this industry, doing good work that you enjoy is a winning scenario. I flew to a desert to film celebrities, directed a villain from "Breaking Bad" and inspired a team to do their best work getting them a Webby's nod. While I did a ton of work on this project including flying to LA twice to see progress through, there was also a great team behind it involving both TBWA/Chiat and a large team at Critical Mass that deserve all the credit. I would love to talk about this project forever and share all the stories and behind-the-scenes photos.
