I was fortunate enough to work for McDonald’s at two agencies: one, I was the digital creative lead for an Omnicom pitch, and later, I was the creative leader of a small but amazing creative team building the McDonald’s app. My role was not only leading the creatives from idea to execution, but also constantly meeting with the client and sharing conceptual ideas for future planning. Some highlights were working with the NFL and Super Bowl creative, and having a client with such a huge reach to show the work at scale. The “Dawn of the Deals” concept below is shown from initial concept sketch to final execution. In its first week live, the program earned over 4 million votes and a 41% conversion rate.
