Wyzant
Creative Director

For the better part of a year I was the creative lead at a startup in Chicago called Wyzant. Essentially the Airbnb of tutoring, Wyzant matched experts with students who needed to learn something. The biggest opportunity with Wyzant was transforming the brand to focus on an adult-oriented market, and convince them that one-on-one learning is the best option for their needs. My role as creative lead was to promote the brand, refocus the brand, and keep the social and crm channels progressing towards the new brand direction.

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Telling the story of Wyzant through video instead of static imagery.

 


Marketing video explaining the online learning tool.

 
 
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