Las Vegas Convention and Visitors Association
During my time on the Vegas account, I was responsible for the overall look and feel of all of the websites the Las Vegas Convention and Visitors Association provides, including visitlasvegas.com – the digital component to the "What Happens Here, Stays Here" campaign. Frequent client visits, agency integration, quarterly business reviews, website maintenance, and management of a large design and production staff were an enormous part of my job.
One of the highlights of my time on the account was a project called 'Vegas Bound.' When the economy was in turmoil, travel budgets were severely cut – especially to extravagant locations like Las Vegas. As the country worked harder and harder to prepare for the looming financial crisis, the LVCVA, needed a way for people to return to the city. The solution was to create a reality-based microsite, complete with episodic video content, about the entire small town of Cranfills Gap, Texas flying to Las Vegas for a 3-day break they'd never forget. My role as the creative lead consisted of managing a staff of over 20 designers across 4 offices globally, art directing the photo shoot of cast in Texas, developing the microsite from concept sketches to final product, and presenting the site comps of this almost 10 million dollar project to the board of directors along with the LVCVA's offline agency. In addition to the main microsite, the digital channels consisted of integration with YouTube, Flickr, Facebook, online media, and email distribution. Before the site even launched, Vegas Bound generated nearly 200 online news stories, about 100 newspaper stories and more than 250 television stories. Featured at Cannes, Creativity Magazine, an OMMA Award winner, and a Travel Weekly Silver Magellan Award Winner.