title test shots

I was working on a concept for a client and had some pretty interesting outtakes come out of it. The idea was to print out title slides and have time lapse photography capture the ink running off the page and paper absorbing the water. While too risky for the conservative brand originally intended, I'm happy with the way the images look, the tone of the video and thought process overall. I remade the video with different design and typography which is represented in the video, and the images below that are the initial comps and film tests.