When I joined Critical Mass in March of 2007, I was assigned to the Albertsons/SuperValu account. The work included monthly editorial pieces called "Fresh Ideas," (which I was responsible for concepting), client presentations and art directing photoshoots.
A few months later, I was responsible for the design of the microsite Selection07.com. Created to help raise awareness for Albertsons' new tagline, "Crazy About Food," Selection '07 personified food, and allowed users to vote for their favorite food items and/or characters. The campaign ended up winning Horizon Interactive's Gold award, and the Internet Advertising Competition Best of Show award for an Integrated Ad Campaign.
The last campaign I worked on for Supervalu before being promoted was the online branding and website for Wild Harvest Organics. A line of natural and organic products produced by Supervalu, Wild Harvest was targeted towards new moms and those interested in learning more about organics. The site was also the winner of W3 Awards' Gold and Silver awards in consumer and food & beverage goods.