Nike
Group Creative Director

Almost every creative dreams of working on Nike, and I got to do it. While the project was just an SEM landing page for Kevin Durant, we had to completely rethink how the brand wants to portray itself to their younger demographic. Instead of just shoving a 13-year-old kid down a product flow, we thought how they thought—and matched the experience they were looking for: a blend of inspiration, followed by ecommerce.