Nissan Commercial Vehicles
Group Creative Director

Establishing a brand for Nissan's Commercial Vehicle lineup has been a blast. The work has not only been fun, it's also been successful. In this industry, doing good work that you enjoy is a winning scenario. I flew to a desert to film celebrities, directed a villain from "Breaking Bad" and inspired a team to do their best work getting them a Webby's nod. 

 1. Concept sketch

1. Concept sketch

 
 2. First 3D render

2. First 3D render

 
 3. Second 3D render

3. Second 3D render

 
 4. Final environment build

4. Final environment build

 
 Landing page concept sketches

Landing page concept sketches

 Landing page final

Landing page final

 Landing page final

Landing page final

 landing page final

landing page final

While I did a ton of work on this project including flying to LA twice to see progress through, there was also a great team behind it involving both TBWA/Chiat and a large team at Critical Mass that deserve all the credit. I would love to talk about this project forever and share all the stories and behind-the-scenes photos. Currently up for Webbys and FWA People's Choice.