McDonald's Pitch
Group Creative Director

I was part of the Omnicom pitch for McDonald's in late 2016. I spent almost every day for two weeks in DDB's offices, helping out with the digital portion of the pitch. The examples below are some of the outtakes from the creative work, but they are also some of my favorite pieces – not necessarily the ones that made it in the final presentation. While I lead the creative work from our agency, and we came up with 161 ideas from three of our own offices, credit is also due to the many others who helped work on the pitch with me.

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 Initial concept sketches

Initial concept sketches

 Not my idea, but it's so hilarious I love leaving it in here. Thanks Keith. 

Not my idea, but it's so hilarious I love leaving it in here. Thanks Keith.