Illinois Lottery
Creative Director

I was asked to help out during the summer of 2013, so it was only a short time with this client. The hours were long and the timelines intense, but the energy and optimism of the team, mixed with the quirkiness of the work made it worth while. Conceptual brainstorms, photoshoots, and full creative campaign executions for a few projects made it a blast.

 Pick 3/Pick 4 Campaign

Pick 3/Pick 4 Campaign

 Pick 3/Pick 4 Campaign – Custom Spotify units

Pick 3/Pick 4 Campaign – Custom Spotify units

 Pick 3/Pick 4 Campaign – Rich media

Pick 3/Pick 4 Campaign – Rich media

 Pick 3/Pick 4 Campaign – Mobile

Pick 3/Pick 4 Campaign – Mobile

 Pick 3/Pick 4 Campaign – Facebook

Pick 3/Pick 4 Campaign – Facebook

 Pick 3/Pick 4 – Behind the scenes photos. There's something about directing the guy who played Officer Sweetchuck in Police Academy and an SNL alum I found fun. These guys were a blast. At one point in the shoot, the cast and the client started singing songs from "hairspray."

Pick 3/Pick 4 – Behind the scenes photos. There's something about directing the guy who played Officer Sweetchuck in Police Academy and an SNL alum I found fun. These guys were a blast. At one point in the shoot, the cast and the client started singing songs from "hairspray."

 Pick 3/Pick 4 Campaign – Photography direction

Pick 3/Pick 4 Campaign – Photography direction

 Pick 3/Pick 4 Campaign – Initial conceptual sketches

Pick 3/Pick 4 Campaign – Initial conceptual sketches